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RESUME

 
"The website and related materials created for us by Canyon Design  propelled our international presence and increased our enrollment dramatically."

Rebecca Walters
International Coordinator
Centro de Estudios de Espanol Pop Wuj

 


Mary Kalbach Horan 1632 Fitzgerald Lane Alexandria, VA   22302 703.998.1345

See Portfolio for representative pieces.

CANYON DESIGN
Alexandria, VA
DBA Canyon Design, provide development and design of websites and print materials, most recently for the Washington DC St. Patrick’s Day Parade Magazine.  Provide technical editing for clients such as Addison-Wesley Professional and trade editing for publishers such as BROADWAY BOOKS, a division of Bantam Doubleday Dell Publishing Group (nonfiction editing); HENRY HOLT & COMPANY, HARPER AUDIO (book abridgments); nonprofit web clients. (1997-2008)

SITE DIRECTOR
United Camps, Conferences & Retreats, Petaluma, CA
Provided oversight and management of 180-bed conference/retreat facility in Gualala, CA. Responsible for program development, hospitality services, operational budget ($300,000), compliance with all federal and local regulatory agencies, marketing, operations, maintenance and human resources. Facility comprises 2 lodges, 14 cabins, a full institutional kitchen, and dining hall. Facility used year-round by primarily adult retreat groups, as well as specialized music and dance programs. Position required tremendous sensitivity to diverse cultures and program goals. (2003-2007)

TECHNICAL PUBLICATIONS MANAGER
SpectraSwitch, Santa Rosa, CA
Developed and produced marketing collateral materials, print and online, including technical manuals, datasheets, advertising, feature articles, company presentations, product brochures, news releases, including message, copy, and illustrations. Wrote feature articles for trade publications. Worked with Marketing team to develop unified corporate marketing message and identity. Worked with outside PR firm to target speaking and publication opportunities for key company figures and created presentations for same. Assisted Marketing in planning and implementation of trade show exhibits. Edited and compiled patents. Created instructional animations for Manufacturing training. Redesigned and executed corporate website (www.spectraswitch.com). Designed and managed corporate intranet, working in conjunction with Document Control and Engineering. Designed and created print advertising as well as all print used in manufacturing process: labels, product and equipment silkscreens, shipping materials. Reported to CEO. (2000-2001)

SENIOR EDITOR
Microsoft Press, Bellevue, WA
Book project management for U.S. Developer Group titles. Responsibilities included scheduling; developmental, substantive, line, and copy editing in accordance with highly stringent editorial and software documentation standards. Work very closely with authors as well as oversaw all other phases of production by other departments. Duties included competitor and market analyses. (1998-1999)

MANAGING EDITOR, OPTICAL ENGINEERING PRESS
SPIE--The International Society for Optical Engineering, Bellingham, WA
Responsible for the timely publication of all press monographs, tutorial texts, and special products, as well as continuation of duties of senior book editor. Coordinated reviews and revisions, assigned editors as appropriate. Initiated transition to desktop publishing environment. Edited, designed, and formatted books online, using WordPerfect for Windows and Microsoft Word for Windows. Streamlined editorial and production procedures. Established publishing schedule and outsourced projects as needed. Worked closely with graphics staff to design book covers for a more contemporary look. Designed interface for InCite, SPIE's electronic publications index (www.spie.org), and negotiated contracts with other organizations for electronic dissemination of SPIE citations [Harvard Astrophysical Data Services, Engineering Information (Compendex), IEE (Inspec)]. Developed power-user computer skills and acted in a user training and support function to both the department and the organization and as part of the team making technology decisions. Created SPIE document delivery service. (1995–1997)

SENIOR EDITOR, OPTICAL ENGINEERING PRESS
SPIE--The International Society for Optical Engineering, Bellingham, WA
Acquisition, development, editing, and promotion of applied optoelectronics and optical engineering monographs and tutorial texts for Optical Engineering Press imprint. Developed manuscript review and translation procedures. Coordinated production and printing. Indexing and production of annual Subject/Author Index. Provided editorial training and support to Proceedings staff; final sign-off on Proceedings production. Special product development. (1989–1995)

MANAGING EDITOR
Walker Publishing, New York, NY
Scheduling and production of 200 trade fiction and nonfiction titles annually: adult, juvenile, and educational. Final approval on all editing, design, and production. Created and imple­mented house editorial style. Sign-off on print runs and prices. Hired and established budgets for all editorial and art personnel. Supervised in-house editorial department and staff of freelance editors. Wrote and edited catalog and jacket copy. Served as liaison between editorial, art, and production staff. Developed and line-edited select titles. Answered directly to president/publisher.  (1987-1989)